What is Really Going on Here? The Value of Process Knowledge

Maria, an executive vice president of marketing at a large consumer products company, was dismayed to discover that little progress had been made on an important new product initiative. She thought there had been agreement at her staff meetings about individual roles and responsibilities and commitment to certain actions. However, the lack of engagement and cooperation by her team told her she had vastly overestimated their dedication to the project. She felt she must be missing important information about the dynamics of her senior team. More disturbing to her, she realized this was not the first time the outcome of a group’s alleged agreement had not met her expectations.

Are you ready for a fresh perspective? Contact us today!
 

Join Our Mailing List

Sign up to receive Executive Insights, our quarterly publication for industry executives and thought leaders.