Executives are on display virtually all of the time. Some are uncomfortable with the idea that their behavior is so influential and closely observed. However, executives must accept the reality that all their behaviors are observed and can wield great impact.
There are many ways for executives to ensure that their behavior sends the right message to the organization. Time allocation is just one of the many tools of influence available. By carefully analyzing the symbolism behind their actions, planned events, verbal and non-verbal communication, and their office's physical setting, executives can be better prepared to use all the tools at their disposal. Talented executives use these tools to their advantage in order to help the company achieve its objectives.
Ironically, executives sometimes lament that people just don't seem to hear or understand what they are saying. Exasperation runs high when an executive, despite relentless repetition, gets little reaction or agreement. The resulting frustration can lead executives to relentlessly repeat themselves, and become too vociferous. The listener's typical reaction is avoidance. A vicious and unproductive cycle ensues. Often, the crux of the problem lies in the contradictory signals sent by the executive. He or she may verbally espouse the importance of something, but his or her actions or other symbolic cues negate the message.
It is important that executives take stock of the various influencers at their disposal and to ascertain where and how they may be sending mixed signals. Following is a discussion of some of the subtle sources of influence available to an executive.