Top Management Failure: 7 Early Warning Signs
NOTE: This issue of Executive Insight marks the twenty-fifth
anniversary of RHR International's thought provoking articles designed for
senior level management. The following is reprinted from Volume 1, Number 1
of "FOR CEO'S ONLY" and was originally published in 1982. Although the name
of the publication has changed and some of the language may be a bit dated,
the underlying fundamentals are still good advice twenty-five years
later.
- Do your people know why you are in business? Are they constantly
alert to challenges from the competition?
- Is change in your organization under control? Do you know what
the management requirements will be as your company grows?
- How well do you understand your people, their strengths and
limitations? Do they find you a good delegator? Do you promote strictly
on the basis of merit?
Few CEOs will be able to answer all of these questions with a resounding
"yes." How do you spot the trouble areas? And what can you do to turn them
around?
The Warning Signs
1. Lack of Clear Direction
Most people think they know what business they are in. How long has it been
since you took a hard look at your business objectives and examined systems
and procedures to see if they mesh with your overall mission?
Companies that lack clear direction tend to engage in a lot of unproductive
activity. They drift from one new product or administrative change to the
next. They may have unnecessary staff, elaborate computer systems they don't
need, complex control mechanisms that become ends unto themselves, a lot of
form without function.
When this happens, employees lose sight of the reason the firm is in
business. Good people leave, and the competition beats you to the punch.
2. Failure to Meet the Challenges of Growth
As organizations grow they go through distinct phases. In the entrepreneurial
organization, for example, the challenge is survival. Strong leadership,
efficient use of scarce resources and flexibility are important. When the
company grows, it faces organizational needs which the entrepreneurial CEO
may find confining: a need for more professional management, delegation and
greater dependence upon staff services.
The signs that an organization is outgrowing its management resources
include people who suddenly seem over their heads, the realization that
competitors are handling more information or products more efficiently than
you are and a growing sense of inadequacy on your part in facing the tasks
presented by growth and change.
3. Complacency
It is often far more difficult for a winning team to get up for a game than a
losing one. Organizations which have been successful pose a subtle and
difficult challenge for their CEOs. The CEO who has been instrumental in
solving the firm's biggest problems in the past may rest on his or her
laurels. People ask fewer and fewer questions; there is a failure of nerve,
a fear of taking risks.
Signs of complacency include an insistence on doing things the way they
have always been done, rejection of outside criticism, exaggerated or arrogant
criticism of competitors and a climate in which certain people are recognized
as experts and others are not asked for their opinions. Innovation disappears
and the effort of the organization is focused on the status quo.
4. Excessive Change
An early sign of top management failure is excessive organizational change,
particularly when change is being introduced to bring things under control.
It is ironic that, when these efforts at control are applied too often, the
organization never settles into a routine and things remain out of
control.
Signs to look for here include the frequency of major organizational shifts
over the past five years: the average tenure of senior managers, a survivor
mentality on the part of employees (which flows from their belief that they
will be there after things have quieted down at the top), low morale caused
by disorganization, and turnover resulting from job stress.
5. Living with Poor Performance
No one deliberately condones poor performance; ironically, it
often happens when CEOs are trying to be fair and supportive,
when they want to avoid causing problems for their management
teams. Performance reviews mean raises for all, regardless of
merit. Genuinely weak performers are rarely fired, and the organization
chart reveals unusual reporting relationships because positions
have been invented to protect those who have failed. The executive
suite becomes a haven for the walking wounded. [See Executive
Insight: Well-managed Demotions.]
In this climate, truly independent and aggressive problem solvers feel
unwelcome. There is cynicism in the ranks. The competition gets the edge,
because there is no one left to innovate or take advantage of growth
opportunities.
6. Lack of Delegation
For all the talk about the importance of delegation, its lack is still
surprisingly frequent. The CEO who is failing to delegate may have legitimate
reasons for doing so. If managing a turnaround situation or if the senior
staff is relatively inexperienced, he or she will need to be more directly
involved than the CEO of a well staffed, smoothly running operation. But it
is the CEO who should be delegating and isn't that creates problems deep
within the organization.
The signs here include a lack of clarity about roles and responsibilities
between the CEO and his or her direct reports, a lack of trust among top
managers, excessive numbers of meetings to review routine operating details,
a lack of clear communication downward, and a lack of coordination among major
departments.
7. Poor Communication
Poor communication is often cited as the reason for management failure when,
in fact, other forces are at work. The CEO who tries to do all the work on a
one-to-one basis is not only terribly busy, he or she is often guilty of
communicating poorly. Because this management style involves a great deal of
person-to-person interaction, the CEO is often surprised to hear he or she is
not communicating well.
Signs of poor communication include too many bad surprises from the ranks,
infrequent and poorly run staff meetings at the top, a critical management
attitude which discourages people from bringing problems forward and a
generalized unwillingness of the CEO to listen.
For Immediate Action
Top management failure is not necessarily a permanent condition. People
change, grow, adopt new styles to fit new situations. If any of these seven
signs seem familiar, here are some specific actions you can take to turn
things around.
Define Direction
If lack of clear direction is a problem, initiate a strategic planning
process. This begins with a clear-headed analysis of your organization's
strengths and limitations and the development of an overarching business
mission. Once strategies are developed for attaining this mission, operational
plans can be meshed with the overall strategic plan. By involving your people
in the process and sticking with the plan, you can provide a results-oriented
focus which will help avoid organizational drift or confusion.
Know Your Growth Curve
To cope with the problems of organizational growth it is important to stay
in touch with senior managers in other growing companies which are larger than
yours. Many colleges and universities offer seminars, and consulting firms can
provide valuable help as well. Once you feel at home with the notion of stages
of organizational growth, you can evaluate your own firm so as to plan its
future management requirements.
Be Tough
In the complacent organization, the CEO must take a very strong leadership
role to turn things around. Tough questions must be asked to get people to
examine themselves and their jobs. Action plans must be established and pushed
forward. Fur will fly. Almost by definition, outside help will be needed to
define the major challenges facing the company and to help you organize to
meet them. Such an audit can provide the objective insights needed to re-set
priorities and help the company keep its cutting edge — at the same time
taking some of the pressure off the CEO.
Stabilize
In the case of excessive change your challenge is quite large. People are
already busy, but it is critical to set time aside to analyze the situation
and agree to a game plan which can be followed for at least a year. (It is
important to keep on a single path until adequate time has elapsed for the
organization to assess progress.) Staffing changes should be kept to a minimum
so people can learn their jobs thoroughly.
We recognize that, in spite of the need for less change,
your analysis might suggest more. If so, you must plan in depth
and proceed as deliberately as possible. The notion of planning
for change is an important one and new tools are being developed
to help: Teambuilding and strategic planning, for instance, are
two ways of coping with change while controlling the business.
[See Executive
Insight: The Body of Change and Executive
Insight: The Eight Questions of Change.]
Help Your People Grow
Performance improvement depends almost entirely on feedback; and, in senior
management, the only one who can do this is the CEO.
The people oriented CEO frequently feels uncomfortable giving negative
feedback. Yet there is a powerful basis for doing so; people like their
leaders and will listen.
The focus in these feedback sessions should not be on the bad news. Start
by asking the faltering subordinate to review his or her own work. Usually
people who are failing know it and want desperately to improve. They also
tend to be harder on themselves than their bosses. So your conversation can
be low key; you play the role of listener and summarizer.
Typically, the subordinate will touch on areas of concern to you. Focus on
these and work with him or her to set an action plan with due dates for
remedying shortcomings. Establish just a few targets and, during the
probationary period, stay in close touch, offer encouragement when performance
improves. This approach should do much to help improve performance.
Share the Load
If delegation is the problem, first ask yourself why. If the answer and
remedy are not exactly clear, consider the following: On a plain piece of
paper draw three columns. In the first column list those things you expect
a particular subordinate to do entirely on his or her own; in the second,
those things which the subordinate is responsible for but must keep you
informed about; and in the last, those things which require your total
involvement and approval. Do the same for all subordinates, and then ask them
to complete the exercise from their point of view. Then sit down with each and
agree to a process for putting more items in the totally delegated column.
Gradually, your people will share more and more of the load.
Listen
Last but hardly least is communication. Listening effectively does more
than any other single thing to promote better communication. People open up;
they feel safe in discussing problems and seeking counsel when dealing with
a good listener. If you suspect a deficiency on your part there are excellent
university courses and management workshops that can help you gain insights
into your ability to listen.
Other specific things you can do include meetings with employees from
various parts of your organization, possibly over lunch, where you can ask
for their suggestions for improving the organization. Always follow these
meetings with an action list and let your people know what can and cannot be
done and when. Some organizations have a hotline directly into the CEO's
office and anonymous suggestion systems. Quarterly information meetings for
employees are also helpful. The key to success in using these approaches is
the sincerity in which they are pursued — and acted upon.
ABOUT RHR INTERNATIONAL
RHR International is a firm of management psychologists and consultants who work closely
with top management to accelerate individual, team and business performance. We focus on
five key areas of client need - CEO Succession, Executive Selection and Integration,
Accelerated Executive Effectiveness, Senior Team Effectiveness, and Management Due
Diligence. We have been proven difference-makers for more than 65 years, unique in our
combination of top management focus, psychologists' perspective and high-level business
acumen.
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About RHR International
We are a firm of management psychologists and consultants who work closely with top management to accelerate individual, team
and business performance. We focus on five key areas of client need – Executive Selection and Integration, Accelerated Executive
Effectiveness, Senior Team Effectiveness, Management Due Diligence and CEO Succession. We have been proven difference-makers
for more than 65 years, unique in our combination of top management focus, psychologists' perspective and high-level business
acumen. RHR International has offices in Belgium, Brazil, Canada, China, France, Germany, Italy, Switzerland, United Kingdom and
United States. The company is headquartered in Chicago, Illinois.
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